So you think you'd like to have a business of your own.
There are many advantages. You don't have to answer to a
boss or punch a time clock. You could even take time off
to be with your family or go fishing. You set your own goals,
earn as much or as little as you like.
Many
people want to have their own business because the lifestyle
appeals to them. But there's another side to the coin. To
do well in a business of your own, you must really want
to succeed and you must be willing to work hard.
Without
a boss standing over your shoulder, you can have a flexible
schedule. But you must also motivate yourself to work at
times when you'd really rather do something else. There
will be mornings when you know you should call on customers,
for example, but the weather may be wet and cold and you'd
much rather stay home by the fire. If you have genuine entrepreneurial
ability, you'll stick to your original plan regardless of
the weather or the personal discomfort.
An entrepreneur
first sets long range and immediate goals that are achievable.
He decides that he will make a certain number of products
by the end of the year. And that he will see a certain number
of prospective buyers. To reach these goals, he will have
to do a certain amount of work each week. He knows that,
for example, if he takes off on Thursday to go fishing,
he will have to work Sunday to make up for lost time.
He'll
probably put business ahead of hobbies and sports, especially
in the beginning when the business is just getting off the
ground. And he won't mind because he is just as fascinated
by the work he has chosen as he is by hobbies. The business
may even be derived from a hobby or favorite pastime.
Many
entrepreneurs don't know the difference between work and
play. The don't think of weekends as a time for leisure.
They work tirelessly for long hours, often losing sight
of the time of day -- or night. They forget to read the
newspaper or may even forget to eat lunch. If they have
to get out of bed in the middle of the night to take care
of a problem with their business, they may not be happy
about it, but they do what has to be done.
Entrepreneurs
may be away from their families for long periods of time,
too, unless members of the family work in the business,
too.
People
think of entrepreneurs as risk takers, but it's not quite
as simple as that. A lot of dare-devil types are not good
business people, far from it. However, if you have an eye
for a business opportunity and you know that a certain investment
is required, you calculate whether the opportunity is worth
the risk. This is different from plunging headlong into
things for the sheer thrill. Entrepreneurs take calculated
risks, and they're good at saying "no" when the
odds aren't in their favor.
Also,
though motivated by a powerful desire to succeed, they aren't
afraid to fail. Most successful entrepreneurs tried businesses
which "didn't work out." Without having a "swelled
head," they have egos strong enough to withstand failure.
Many
of them failed in school and got fired at an ordinary job
or two. When they found themselves in a situation where
things weren't going well, they got out quickly, cutting
their losses. This includes business ventures they weren't
suited to. A person who is not success-oriented may keep
trying to make something work or "beating a dead horse,"
as the expression goes. The true entrepreneur is long gone,
having picked himself up and moved on to something with
a greater potential for success. People also think of the
entrepreneur as a person mainly focused on earning money.
Earning a profit is the name of the game, of course, and
money is the way you keep score. Would-be entrepreneurs
may spend a lot of time day dreaming about being millionaires
or acquiring status symbols.
Truly
successful people are too busy to spend much time day dreaming.
They may have big houses, fancy cars and other material
rewards, but they're most proud of other things: the business
and the reputation they've built, the products they've sold,
the customers they've served, the competence they can display.
If these are things that you, too, think are worth working
for, then welcome to the world of entrepreneurs!.