Industry Updates
About MMO
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MONEY
MAKING OPPORTUNITIES MAGAZINE provides you with
A GUARANTEED CIRCULATION OF 180,000 PER ISSUE.
It is the finest quality circulation you can
buy. We then give you issues timed to perfection…prime
time issues for maximum recruiting results.
Add in the most practical rates in the direct
selling field and it would be hard to come up
with anything but great results! And, that's
exactly why MMO is consistently NUMBER ONE in
RESULTS.
Take a
look at what a big advertiser in the opportunity field had
to say about MMO...."We ran an aggressive advertising
campaign that offered a free trial subscription to a new magazine
we had launched called 'Six-Figure Income.' All told, we utilized
over 20 different magazines, tabloids, card decks, and electronic
media (some of them multiple times), with a total cost for
ads of over $17,300. How much did it cost to produce a lead?
The average cost per lead was $2.01, but the cost to produce
a lead from publication to publication varied widely; the
best being $1.49.... belonging to MONEY MAKING OPPORTUNITIES
MAGAZINE." MMO's cost per lead beat out all of the top
magazines in the opportunity field.
Here's
a quote from a classified advertiser who has been with us
in every single issue - Since 1974… "You guys are always
the best for me.... I advertise in several publications and
you always have the highest results.... So, make sure I don't
miss an issue."
A small
display advertiser quotes, "I just thought I would write
you a personal note to let you know how successful our advertising
has been with your magazine. As usual, it's been one of our
top pullers out of all the magazines that we advertise in."
Another
small space advertiser writes, "I want to thank MMO for
allowing me to advertise in your publication. I previously
have had very dismal results with advertising in any publication
but that has not been the case with MONEY MAKING OPPORTUNITIES.
Trying to break into a new field of endeavor is usually very
difficult no matter what it is, but your publication has helped
me a great deal in getting started in my direct marketing
of information. I would recommend you to anyone that advertises.
It's obvious that you have a strong reputation in this field
and I know you have been in business for some time now. I
can't say enough good things about your publication."
And, from
a full page advertiser..."Over the years since 1997/98
when we first started running ads, your magazine has brought
the best results, producing better results than even Small
Business Opportunities Magazine. Everything from the one-inch
ads to several full pages which had all pulled in at least
double, triple and some even almost quadruple the cost of
the advertisement over time.... I would like to run full pages
in your magazine again. Perhaps at least one every month."
Positive
testimonials are something we see in our office on a regular
basis. We appreciate hearing from our advertisers how well
they do in the magazine. However, we must say that the best
testimonial, that speaks loud and clear.... are the REPEAT
ORDERS! This reinforces the fact the MONEY MAKING OPPORTUNITIES
MAGAZINE does its job.... produce top-notch results for our
advertisers!
Repeat
orders. Major space. That's where we shine. Just take a look
at our magazine and you can see what we are all about. You
recognize our advertisers because they are the ones who have
been in this business for years. They are the advertisers
who keep accurate records. They are the advertisers who only
repeat when the magazine is profitable. No guess work here.
And, when you follow the leaders, you are on safe ground!
MONEY
MAKING OPPORTUNITIES MAGAZINE doesn't give you great results
once in a while or on a special issue (we don't have any specific
special issues - all of our issues are special!) We give you
good results issue after issue after issue. Consistency is
the name of the game as far as we are concerned. If we didn't
produce great results consistently, we wouldn't be where we
are today - we wouldn't even be here. MMO is the most carefully
scrutinized magazine in the field. When you see an advertiser
repeat in our magazine, you can be sure they got good results!
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Circulation
is the most important thing a magazine has to offer you.
Without the right amount, your ads don't pay out! Without
the right kind, your ads don't pay out! So you need both
quantity and quality circulation … and MONEY MAKING OPPORTUNITIES
MAGAZINE gives you BOTH.
QUANTITY:
With MMO, you get a guaranteed circulation of
180,000 per issue. That is the actual number
of copies we mail out for each and every issue.
No guess work here, no projections, no secrets.
We have the actual U.S. Post Office receipts
to back up our circulation guarantee. Every
magazine in this field knows exactly what their
circulation is for every issue but they won't
give you that information. We have nothing to
hide, and, in fact, we feel that our circulation
is greater than most magazines in this field.
If other magazines in this field have nothing
to hide, make them prove their circulation and
get a guarantee in writing! Be sure you are
getting good value for your advertising dollars!!
QUALITY:
We feel that MMO is NUMBER ONE in CIRCULATION QUALITY. Here's
why: 1) We regularly advertise in a wide list of media outside
the field. This brings in new, fresh blood to the field.
More importantly, it brings in people who are mail oriented
- they have answered one of our many ads in several publications.
A large amount of circulation from these sources is added
to each and every issue. 2) We buy the finest and the freshest
names available. Note that our magazine buys outright and
we buy only from sources that we consider to be important
to our field. We buy from these sources in limited quantities
to preserve a valuable "mix" for our circulation.
MMO consistently buys the finest lists because we are willing
to pay more for them than anyone else.
All
names - whether answers to our own ads or purchased names
- are subjected to a vigorous quality control that weeds
out names not up to our demanding standards...names not
of the high quality we want. The remaining names are run
against our main computerized lists. All duplicates are
removed
Our
lists are meticulously cleaned after every mailing. After
every season, a further cleaning of our list is performed.
And, in addition, an on-going program of "eye-balling"
printouts of our lists goes on all year long! The computer
checks for human errors, the humans check for computer errors.
The end result is a carefully maintained, cleaned, up-to-date
list of opportunity seekers that cannot be equaled in this
field. We have innovated many new systems to make sure we
are … and stay … NUMBER ONE in CIRCULATION.
We have
been in the direct selling field for well over 40 years.
During that period of time, we have gained a great deal
of experience in building and maintaining our subscription
lists. We know what lists perform best, how many issues
to send to a name, how long that name should remain on our
lists. The endless input of new names - and the endless
dropping of an equal number of names - goes on month-in
and month-out whether we are publishing that month or not.
We do not rest in our quest for newer and better names.
WE LEAD THE FIELD!
MONEY
MAKING OPPORTUNITIES MAGAZINE guarantees you all this: 200,000
copies mailed for each and every issue; the finest quality
circulation money can buy; a constant turn-over of circulation
to keep it fresh and responsive; the care needed to maintain
our lists in tip-top condition. With that kind of circulation,
you can feel secure in placing an important part of your
advertising budget in MMO.
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Rates
seem so simple. You print a rate card and that's that. But,
how do we come up with these rates? First, you must consider
your circulation. Rates are based on circulation and not
pulled out of thin air. You consider your basic costs such
as printing, paper and postage. Then, you have to figure
out the costs in acquiring circulation, your computer expenses,
rent, staff salaries, etc. Many factors must be weighed
to come up with a rate.
There
are some areas which we cannot control. Surely, one of these
is postage. Two other areas beyond our control seem to be
printing and paper, which go up like clockwork every year.
We can control some of the other factors. One of these is
the staff. We produce MONEY MAKING OPPORTUNITIES MAGAZINE
with a minimum staff. We do it with a few people and some
free lancers as against large staffs like some of the other
magazines in this field. No matter how you slice it, when
you have a large staff, these days you are going to have
to pay large salaries. And, you are going to have to figure
those salaries into your rate structure. We don't have that
problem. Essentially, our overhead is kept at rock bottom...so
you can take advantage of great rates for a great publication.
We can
deliver good value to you - at a price that means you can
make better profits!! We strive to give our advertisers
the BEST VALUE around … because a successful advertiser
is a regular advertiser. What we do say to you is this …
consider all factors … weigh your results … check out which
advertisers are making use of the advertising columns of
MMO and then decide for yourself if you shouldn't be placing
MORE advertising in MMO - where it will do you the most
good!!
MONEY
MAKING OPPORTUNITIES MAGAZINE has long felt that our magazine
is NUMBER ONE in ECONOMY in this field. But, low rates are
only one part of the total package that MMO offers you.
We combine these low rates with top quality and top quantity
circulation plus issues timed to bring you the best results.
And, after all is said and done, RESULTS are what you are
looking for … RESULTS ARE THE BOTTOM LINE!!
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MONEY
MAKING OPPORTUNITIES MAGAZINE is published 5
times a year.
| JANUARY
ISSUE |
On
Sale January 2 |
Closing
November 1 |
| MARCH
ISSUE |
On
Sale March 2 |
Closing
January 1 |
| MAY
ISSUE |
On
Sale May 2 |
Closing
March 1 |
| AUGUST
ISSUE |
On
Sale August 2 |
Closing
June 1 |
| OCTOBER
ISSUE |
On
Sale October 2 |
Closing
August 1 |
We
publish five issues for some very good reasons.
First, all of our issues are concentrated in
the best producing periods of the year. There
are no weak issues. All of our issues are timed
to produce MAXIMUM results.
By concentrating
our fire power, we can do a better job for you when there
is more business to be gotten! We can give you more when
it will do you the most good! We don't have to cut back
in any way for poor issues that don't carry much advertising.
We are
not bound by any conventional or old-fashioned ideas that
say you must do this or that in a certain way. We've made
up our own rules so that we could design a magazine with
one sole purpose in mind … TO PROVIDE YOU WITH THE BEST
POSSIBLE SOURCE OF BUSINESS IN THE FIELD. Our success in
the opportunity field proves that our innovative ideas really
work!
Follow
the lead of the successful companies in the field and set
up a regular schedule in MMO for maximum results for your
advertising dollar. You can rest assured knowing that we
will take good care of you and give you the RESULTS you
want. That's what MONEY MAKING OPPORTUNITIES MAGAZINE is
all about!!
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Magazine. All Rights Reserved
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