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About MMO

RESULTS    |    CIRCULATION    |    RATES    |    FREQUENCY




RESULTS

MONEY MAKING OPPORTUNITIES MAGAZINE provides you with A GUARANTEED CIRCULATION OF 180,000 PER ISSUE. It is the finest quality circulation you can buy. We then give you issues timed to perfection…prime time issues for maximum recruiting results. Add in the most practical rates in the direct selling field and it would be hard to come up with anything but great results! And, that's exactly why MMO is consistently NUMBER ONE in RESULTS.

Take a look at what a big advertiser in the opportunity field had to say about MMO...."We ran an aggressive advertising campaign that offered a free trial subscription to a new magazine we had launched called 'Six-Figure Income.' All told, we utilized over 20 different magazines, tabloids, card decks, and electronic media (some of them multiple times), with a total cost for ads of over $17,300. How much did it cost to produce a lead? The average cost per lead was $2.01, but the cost to produce a lead from publication to publication varied widely; the best being $1.49.... belonging to MONEY MAKING OPPORTUNITIES MAGAZINE." MMO's cost per lead beat out all of the top magazines in the opportunity field.

Here's a quote from a classified advertiser who has been with us in every single issue - Since 1974… "You guys are always the best for me.... I advertise in several publications and you always have the highest results.... So, make sure I don't miss an issue."

A small display advertiser quotes, "I just thought I would write you a personal note to let you know how successful our advertising has been with your magazine. As usual, it's been one of our top pullers out of all the magazines that we advertise in."

Another small space advertiser writes, "I want to thank MMO for allowing me to advertise in your publication. I previously have had very dismal results with advertising in any publication but that has not been the case with MONEY MAKING OPPORTUNITIES. Trying to break into a new field of endeavor is usually very difficult no matter what it is, but your publication has helped me a great deal in getting started in my direct marketing of information. I would recommend you to anyone that advertises. It's obvious that you have a strong reputation in this field and I know you have been in business for some time now. I can't say enough good things about your publication."

And, from a full page advertiser..."Over the years since 1997/98 when we first started running ads, your magazine has brought the best results, producing better results than even Small Business Opportunities Magazine. Everything from the one-inch ads to several full pages which had all pulled in at least double, triple and some even almost quadruple the cost of the advertisement over time.... I would like to run full pages in your magazine again. Perhaps at least one every month."

Positive testimonials are something we see in our office on a regular basis. We appreciate hearing from our advertisers how well they do in the magazine. However, we must say that the best testimonial, that speaks loud and clear.... are the REPEAT ORDERS! This reinforces the fact the MONEY MAKING OPPORTUNITIES MAGAZINE does its job.... produce top-notch results for our advertisers!

Repeat orders. Major space. That's where we shine. Just take a look at our magazine and you can see what we are all about. You recognize our advertisers because they are the ones who have been in this business for years. They are the advertisers who keep accurate records. They are the advertisers who only repeat when the magazine is profitable. No guess work here. And, when you follow the leaders, you are on safe ground!

MONEY MAKING OPPORTUNITIES MAGAZINE doesn't give you great results once in a while or on a special issue (we don't have any specific special issues - all of our issues are special!) We give you good results issue after issue after issue. Consistency is the name of the game as far as we are concerned. If we didn't produce great results consistently, we wouldn't be where we are today - we wouldn't even be here. MMO is the most carefully scrutinized magazine in the field. When you see an advertiser repeat in our magazine, you can be sure they got good results!

CIRCULATION

Circulation is the most important thing a magazine has to offer you. Without the right amount, your ads don't pay out! Without the right kind, your ads don't pay out! So you need both quantity and quality circulation … and MONEY MAKING OPPORTUNITIES MAGAZINE gives you BOTH.

QUANTITY: With MMO, you get a guaranteed circulation of 180,000 per issue. That is the actual number of copies we mail out for each and every issue. No guess work here, no projections, no secrets. We have the actual U.S. Post Office receipts to back up our circulation guarantee. Every magazine in this field knows exactly what their circulation is for every issue but they won't give you that information. We have nothing to hide, and, in fact, we feel that our circulation is greater than most magazines in this field. If other magazines in this field have nothing to hide, make them prove their circulation and get a guarantee in writing! Be sure you are getting good value for your advertising dollars!!

QUALITY: We feel that MMO is NUMBER ONE in CIRCULATION QUALITY. Here's why: 1) We regularly advertise in a wide list of media outside the field. This brings in new, fresh blood to the field. More importantly, it brings in people who are mail oriented - they have answered one of our many ads in several publications. A large amount of circulation from these sources is added to each and every issue. 2) We buy the finest and the freshest names available. Note that our magazine buys outright and we buy only from sources that we consider to be important to our field. We buy from these sources in limited quantities to preserve a valuable "mix" for our circulation. MMO consistently buys the finest lists because we are willing to pay more for them than anyone else.

All names - whether answers to our own ads or purchased names - are subjected to a vigorous quality control that weeds out names not up to our demanding standards...names not of the high quality we want. The remaining names are run against our main computerized lists. All duplicates are removed

Our lists are meticulously cleaned after every mailing. After every season, a further cleaning of our list is performed. And, in addition, an on-going program of "eye-balling" printouts of our lists goes on all year long! The computer checks for human errors, the humans check for computer errors. The end result is a carefully maintained, cleaned, up-to-date list of opportunity seekers that cannot be equaled in this field. We have innovated many new systems to make sure we are … and stay … NUMBER ONE in CIRCULATION.

We have been in the direct selling field for well over 40 years. During that period of time, we have gained a great deal of experience in building and maintaining our subscription lists. We know what lists perform best, how many issues to send to a name, how long that name should remain on our lists. The endless input of new names - and the endless dropping of an equal number of names - goes on month-in and month-out whether we are publishing that month or not. We do not rest in our quest for newer and better names. WE LEAD THE FIELD!

MONEY MAKING OPPORTUNITIES MAGAZINE guarantees you all this: 200,000 copies mailed for each and every issue; the finest quality circulation money can buy; a constant turn-over of circulation to keep it fresh and responsive; the care needed to maintain our lists in tip-top condition. With that kind of circulation, you can feel secure in placing an important part of your advertising budget in MMO.

 
RATES
 

Rates seem so simple. You print a rate card and that's that. But, how do we come up with these rates? First, you must consider your circulation. Rates are based on circulation and not pulled out of thin air. You consider your basic costs such as printing, paper and postage. Then, you have to figure out the costs in acquiring circulation, your computer expenses, rent, staff salaries, etc. Many factors must be weighed to come up with a rate.

There are some areas which we cannot control. Surely, one of these is postage. Two other areas beyond our control seem to be printing and paper, which go up like clockwork every year. We can control some of the other factors. One of these is the staff. We produce MONEY MAKING OPPORTUNITIES MAGAZINE with a minimum staff. We do it with a few people and some free lancers as against large staffs like some of the other magazines in this field. No matter how you slice it, when you have a large staff, these days you are going to have to pay large salaries. And, you are going to have to figure those salaries into your rate structure. We don't have that problem. Essentially, our overhead is kept at rock bottom...so you can take advantage of great rates for a great publication.

We can deliver good value to you - at a price that means you can make better profits!! We strive to give our advertisers the BEST VALUE around … because a successful advertiser is a regular advertiser. What we do say to you is this … consider all factors … weigh your results … check out which advertisers are making use of the advertising columns of MMO and then decide for yourself if you shouldn't be placing MORE advertising in MMO - where it will do you the most good!!

MONEY MAKING OPPORTUNITIES MAGAZINE has long felt that our magazine is NUMBER ONE in ECONOMY in this field. But, low rates are only one part of the total package that MMO offers you. We combine these low rates with top quality and top quantity circulation plus issues timed to bring you the best results. And, after all is said and done, RESULTS are what you are looking for … RESULTS ARE THE BOTTOM LINE!!

FREQUENCY

MONEY MAKING OPPORTUNITIES MAGAZINE is published 5 times a year.

JANUARY ISSUE On Sale January 2 Closing November 1
MARCH ISSUE On Sale March 2 Closing January 1
MAY ISSUE On Sale May 2 Closing March 1
AUGUST ISSUE On Sale August 2 Closing June 1
OCTOBER ISSUE On Sale October 2 Closing August 1

We publish five issues for some very good reasons. First, all of our issues are concentrated in the best producing periods of the year. There are no weak issues. All of our issues are timed to produce MAXIMUM results.

By concentrating our fire power, we can do a better job for you when there is more business to be gotten! We can give you more when it will do you the most good! We don't have to cut back in any way for poor issues that don't carry much advertising.

We are not bound by any conventional or old-fashioned ideas that say you must do this or that in a certain way. We've made up our own rules so that we could design a magazine with one sole purpose in mind … TO PROVIDE YOU WITH THE BEST POSSIBLE SOURCE OF BUSINESS IN THE FIELD. Our success in the opportunity field proves that our innovative ideas really work!

Follow the lead of the successful companies in the field and set up a regular schedule in MMO for maximum results for your advertising dollar. You can rest assured knowing that we will take good care of you and give you the RESULTS you want. That's what MONEY MAKING OPPORTUNITIES MAGAZINE is all about!!


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